Yahoo! Unveils the real face of internet dating with ‘Real men,’ An Online advertising strategy at Yahoo! Personals, presenting 50 Singles From throughout the country

Yahoo! Unveils the real face of internet dating with ‘Real men,’ An Online advertising strategy at Yahoo! Personals, presenting 50 Singles From throughout the country

Yahoo! Inc. (Nasdaq:YHOO) nowadays revealed that Yahoo!(R) Personals, (http://personals.yahoo.com), a commander into the internet dating marketplace, unveils a unique method of the dating society as it introduces a internet marketing campaign featuring singles that happen to be presently with the provider to connect and talk to potential schedules. This new on line strategy, known as ‘Project: genuine folks,’ shows Yahoo! Personals’ new consider using only singles from the web site in online advertisements and features the service’s most valuable possessions: a diverse people of singles looking to render an association. ‘Project: genuine anyone’ may be the results of market research Yahoo! Personals done through focus groups and client interactions and is also a reply to feedback singles have about wishing an appropriate, welcoming ecosystem with regards to their online dating knowledge.

The Benefit Of Are Real

Yahoo! Personals’ latest ‘Virtues to be genuine Survey(a)’ discover nearly 70 percent of singles experienced the majority of advertisement models are unreal, unpassioned and unattainable further validating the benefits for services to maneuver toward highlighting real-life, each and every day singles within its online adverts.

“Building commitment through getting attentive to customer specifications and helping singles feel at ease within a dating community are foundational to items to profits in online dating sites sector,” said Katie Mitic, vice president and common manager for Yahoo! Personals. “‘Project: Real Everyone’ illustrates Yahoo! Personals’ commitment to generating a high-quality atmosphere for singles in order to satisfy and interact — the strategy additionally brings online dating to life such that has not become accomplished earlier.”

The real life on a daily basis singles highlighted during the newer internet based strategy are from vocations and life-style since diverse as Marines, firemen, artisans, actors, photographers, youngsters, solitary moms and dads, companies managers, engineers, artists and. They extend in era from 24 to 54 — symbolizing the broad-spectrum of singles which can be creating an online business to make a romantic link. The ‘Real folks’ creative material was made and produced internally at Yahoo! and certainly will show up throughout 2004 in Yahoo! Personals website photos, along with internet marketing on Yahoo! as well as various other key internet based spots.

Probably Unique Heights locate Like

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Julie Koehnen, a l . a . citizen and Yahoo! Personals solitary that will be presented when you look at the on line ‘actual men’ venture, is during search of prefer and love, or perhaps some great times. Julie can be residing — and online dating on Yahoo! Personals — atop a billboard along sundown remove in la for three era starting on January seventh. Together larger-than-life pic, Julie will spend their times regarding billboard and do some searching online at Yahoo! Personals for schedules via a wireless connection to the online world. Everyday, Julie will choose a few fortunate people from Yahoo! Personals to meet up face-to-face at billboard and have now a night out together over the Sunset remove. Eligible bachelors enthusiastic about having love to latest levels can get in touch with the girl on the web at http://personals.yahoo.com/julie. A live webcast of Julie live regarding billboard could be viewed on Yahoo! Personals January seventh through 9th from 8 a.m. to 6 p.m.

For additional info on the Yahoo! Personals’ ‘Project: actual individuals’ singles, consult hle.

About Yahoo! Personals

Yahoo! Personals was first launched when you look at the U.S. in 1997 features rapidly expanded being among the leading and the majority of well-known internet dating services readily available. The service supplies big, vibrant internet dating scene in which consumers can seek out, fulfill and talk to numerous folk. Yahoo! Personals launched in Europe in June 2003 with web sites in the United Kingdom and Ireland (http://personals.yahoo.co.uk), France (http://rencontres.yahoo.fr) and Germany (http://dating.yahoo.de). Also, a Personals website established for Australian Continent and unique Zealand at (http://au.personals.yahoo.com/) and Spanish-speaking singles in U.S. at (http://e1.personals.yahoo.com/).

Yahoo! Inc. are the leading supplier of comprehensive internet based services to consumers and organizations global. Yahoo! will be the # 1 online brand name globally(b) in addition to most trafficked online resort global. Based in Sunnyvale, Calif., Yahoo!’s worldwide system contains 25 business properties and is also obtainable in 13 languages.

(a) December 2003 Yahoo! Personals study of over 2,800 singles

(b) per Brand advantage Valuator best gay hookup apps, 2003

Yahoo! in addition to Yahoo! logo become trademarks and/or registered trademarks of Yahoo! Inc. All the other brands include trademarks and/or subscribed trademarks of these respective people.

PUBLISHER’S NOTE: Artwork from marketing campaign readily available upon consult.

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